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Marketing mistakes and successes / Robert F. Hartley

By: Material type: TextTextPublisher: Hoboken, USA : John Wiley & Sons Inc, ©2004Edition: 9th editionDescription: 360 pages : charts ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780471446385
Subject(s): Summary: This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes- many of these in today's headlines. These real-life war stories are packed with practical tips, insider insights, and marketing wisdom
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Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Donation 658.800973 HAR (Browse shelf(Opens below)) Available J156549

This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes- many of these in today's headlines. These real-life war stories are packed with practical tips, insider insights, and marketing wisdom

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