Does a strong brand identity affect a brand’s success? [electronic resource] / Aimee Regan

By: Material type: Computer fileComputer filePublisher: Galway : Galway-Mayo Institute of Technology, © 2021Description: 1 online resource (31 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
Subject(s): Online resources: Dissertation note: BA (Hons) in Design. Galway-Mayo Institute of Technology, 2021 Summary: This dissertation will investigate the influence of a strong brand identity on a brand’s success, through research carried out on the history of branding, brand identity and branding elements, a brand success, a brand failure, and the future of branding. I will explore whether a strong brand identity effects a brand’s success.
List(s) this item appears in: THESES: Bachelor Of Arts In Design
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Thesis Thesis ATU Electronic Resources View Online eThesis (Browse shelf(Opens below)) Available eThesis - click link above to access eth275522

BA (Hons) in Design. Galway-Mayo Institute of Technology, 2021

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This dissertation will investigate the influence of a strong brand identity on a brand’s success, through research carried out on the history of branding, brand identity and branding elements, a brand success, a brand failure, and the future of branding. I will explore whether a strong brand identity effects a brand’s success.

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