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Marketing research : [electronic book] / Alvin C. Burns and Ronald F. Bush

By: Contributor(s): Material type: Computer fileComputer filePublisher: Harlow, UK : Pearson Education, ©2016Edition: 8th global editionDescription: 1 online resource (499 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781292153278
Subject(s): Online resources: Summary: This book continues to provide students with a "nuts and bolts" introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers
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Includes index

Restricted to GMIT Library patrons

This book continues to provide students with a "nuts and bolts" introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers

eBook, Available via GMIT Library webpage

Subject to print download restrictions

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