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Key marketing metrics : [electronic book] / the 50+ metrics every manager needs to know / Paul Farris, Neil Bendle, Phillip Pfeifer and David Reibstein

By: Contributor(s): Material type: Computer fileComputer filePublisher: Harlow, UK : Pearson Education, 2017Copyright date: ©2017Edition: 2nd editionDescription: 1 online resource (438 pages) : illustrations, chartsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781292212487
Subject(s): Online resources: Summary: This book is the definitive guide to today's most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge. Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit
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Includes bibliographic references and index

Restricted to GMIT Library patrons

This book is the definitive guide to today's most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge. Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit

eBook, Available via GMIT Library webpage

Subject to print download restrictions

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