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Integrated advertising, promotion, and marketing communications : [electronic book] / Kenneth Clow and Donald Baack

By: Contributor(s): Material type: Computer fileComputer filePublisher: Harlow, UK : Pearson Education, ©2018Edition: 8th global editionDescription: 1 online resource (509 pages) : illustrations, chartsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781292222752
Subject(s): Online resources: Summary: This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real-life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers
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Includes bibliographic references and index

Restricted to GMIT Library patrons

This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real-life situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers

eBook, Available via GMIT Library webpage

Subject to print download restrictions

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