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Marketing management : [electronic book] / Svend Hollensen

By: Contributor(s): Material type: Computer fileComputer filePublisher: Amsterdam : Pearson, ©2019Edition: Fourth editionDescription: 1 online resource (728 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781292351445
Subject(s): Online resources: Summary: This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company's customers, suppliers, stakeholders and personnel has become increasingly vital in today's business environment. Now in its fourth edition, this best-selling text bridges the gap between relationship marketing and traditional marketing
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eBooks eBooks ATU Electronic Resources eBook 658.8 (Browse shelf(Opens below)) Available 1-User ebook - click link above to access ebk269734

Includes index

Restricted to GMIT Library patrons

This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company's customers, suppliers, stakeholders and personnel has become increasingly vital in today's business environment. Now in its fourth edition, this best-selling text bridges the gap between relationship marketing and traditional marketing

eBook, Available via GMIT Library webpage

Subject to print download restrictions

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