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Marketing communications : touchpoints, sharing and disruption / Chris Fill, Sarah Turnbull [electronic book] /

By: Contributor(s): Material type: Computer fileComputer filePublisher: Harlow, Essex : Pearson Education, ©2019Edition: Eighth editionDescription: 1 online resource (xl, 817 pages) : color illustrations, chartsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781292235011
Subject(s): Online resources: Summary: The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications
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Includes bibliographic references and index

Restricted to GMIT Library patrons

The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications

eBook, Available via GMIT Library webpage

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