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An introduction to revenue management for the hospitality industry : principles and practices for the real world ; Kimberly A. Tranter, Trevor Stuart-Hill, and Juston Parker [electronic book] /

By: Contributor(s): Material type: TextTextPublisher: Essex, UK : Pearson, ©2013Description: 1 online resource (276 pages) : chartsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781292055749
Subject(s): Online resources: Summary: The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning
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Includes index

Restricted to GMIT Library patrons

The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors' years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning

eBook, Available via GMIT Library webpage

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