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The ten faces of innovation : strategies for heightening creativity ; Tom Kelley and Jonathan Littman [electronic book] /

By: Contributor(s): Material type: Computer fileComputer filePublisher: New York : Profile Books, ©2016Description: 1 online resource (261 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781847656650
Subject(s): Online resources: Summary: This book shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the 'anthropologist', going into the field to see how customers use and respond to products; later you might be the 'hurdler', who overcomes obstacles on the way to the finished product
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eBooks eBooks ATU Electronic Resources eBook eBook (Browse shelf(Opens below)) Available Unlimited ebook - click link above to access ebk267868

Includes index

Restricted to GMIT Library patrons

This book shows how any individual can become an experienced architect, storyteller, caregiver or cross-pollinator...just four of the ten characters that can be adopted in different situations to create a broader range of solutions to business problems. At the start of the creative process you might be the 'anthropologist', going into the field to see how customers use and respond to products; later you might be the 'hurdler', who overcomes obstacles on the way to the finished product

eBook, Available via GMIT Library webpage

Subject to print download restrictions

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