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E-commerce 2019 : business, technology, society / Kenneth C. Laudon and Carol Guercio Traver

By: Contributor(s): Material type: TextTextPublisher: Harlow : Pearson Education ; ©2020Edition: Fifteenth global editionDescription: 912 pages ; tables & figures : 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292303178
Other title:
  • E-commerce 2019 : business technology society
  • Ecommerce 2019 business technology society
Subject(s): Summary: An in-depth, thought-provoking introduction to e-­commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.872 LAU (Browse shelf(Opens below)) Available J154701

Includes bibliographical references and index

An in-depth, thought-provoking introduction to e-­commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, and Amazon® illustrate how e-commerce is altering business practices and driving shifts in the global economy

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