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Value proposition design : how to create products and services customers want / written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos.

By: Contributor(s): Material type: TextTextSeries: Strategyzer seriesPublisher: Hoboken : John Wiley & Sons, ©2014Description: xxv, 290 pages : color illustrations ; 19 x 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781118968055 (cloth)
Subject(s): Summary: The authors of the international bestseller 'Business Model Generation' explain how to create value propositions customers can't resist. 'Value Proposition Design' helps you tackle a core challenge of every business - creating compelling products and services customers want to buy.
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Wellpark Road General Shelves 658.4012 OST (Browse shelf(Opens below)) Available J153849

The authors of the international bestseller 'Business Model Generation' explain how to create value propositions customers can't resist. 'Value Proposition Design' helps you tackle a core challenge of every business - creating compelling products and services customers want to buy.

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