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Business research methods : strategies, techniques and sources / edited by Teresa Brannick, William K. Roche.

Contributor(s): Material type: TextTextSeries: Irish studies in managementPublication details: Dublin : Oak Tree Press in association with Graduate School of Business, University College Dublin, c1997.Description: xx, 296 p. : ill. ; 24 cmISBN:
  • 9781860760006
Subject(s):
Contents:
Introduction -- An overview of the research process / Teresa Brannick -- Conducting survey research : a practical guide / Miriam Murphy -- The sampling process / James Williams -- Selecting case studies in business research / William K. Roche -- Doing action science in your own organisation / David Coghlan and Joe McDonagh -- Writing skills for authors of business research papers and reports / Mary Condren -- Sources of secondary data / John Fay -- Marketing information sources / Seán de Búrca -- Irish financial data sources / Simon Stevenson and Paul Ryan -- Documentary and statistical data sources for research in industrial relations and human resource management / William K. Roche -- Business research using the internet : a practical path to information gathering / Alan J. Whelan and Damian Thomas.
Summary: A guide to the main methods of conducting business research in Ireland, with contributions from Irish academics. The book's approach stresses methodological thinking as a pre-requisite for understanding the whole nature of the research process.
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 650.072 BUS (Browse shelf(Opens below)) Available J125964
General General ATU Dublin Road General Shelves 650.072 BUS (Browse shelf(Opens below)) Available J125963
General General ATU Dublin Road General Shelves 650.072 BUS (Browse shelf(Opens below)) Available 064659
General General ATU Dublin Road General Shelves 650.072 BUS (Browse shelf(Opens below)) Available 064660

Includes bibliographical references.

Introduction -- An overview of the research process / Teresa Brannick -- Conducting survey research : a practical guide / Miriam Murphy -- The sampling process / James Williams -- Selecting case studies in business research / William K. Roche -- Doing action science in your own organisation / David Coghlan and Joe McDonagh -- Writing skills for authors of business research papers and reports / Mary Condren -- Sources of secondary data / John Fay -- Marketing information sources / Seán de Búrca -- Irish financial data sources / Simon Stevenson and Paul Ryan -- Documentary and statistical data sources for research in industrial relations and human resource management / William K. Roche -- Business research using the internet : a practical path to information gathering / Alan J. Whelan and Damian Thomas.

A guide to the main methods of conducting business research in Ireland, with contributions from Irish academics. The book's approach stresses methodological thinking as a pre-requisite for understanding the whole nature of the research process.

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