Marketing management : analysis, planning, implementation and control / Philip Kotler

By:

Kotler, Philip

Material type: Text

TextSeries: Prentice Hall international series in marketingPublication details: London : Prentice-Hall International, UK), 1997Edition: 9th edDescription: xl, 789 p. : ill., figs., map, tabs. ; 24 cmISBN:

9780132613637
9780132613637

Subject(s):

Summary: The ninth edition of this bestselling marketing management text reflects the recent trends and developments in global marketing. It emphasises the importance of teamwork and introduces new perspectives in strategic market planning.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
General	ATU Dublin Road General Shelves	658.8 KOT (Browse shelf(Opens below))	Available		063719
General	ATU Dublin Road General Shelves	658.8 KOT (Browse shelf(Opens below))	Available		063423

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Previous	658.8 KIN Principles of marketing /	658.8 KIN Principles of marketing /	658.8 KIR Lessons from a chief marketing officer : what it takes to win in consumer marketing /	658.8 KOT Marketing management : analysis, planning, implementation and control /	658.8 KOT Marketing management : analysis, planning, implementation and control /	658.8 KOT Kotler on marketing /	658.8 KOT Kotler on marketing /	Next

Includes bibliographical references and index

The ninth edition of this bestselling marketing management text reflects the recent trends and developments in global marketing. It emphasises the importance of teamwork and introduces new perspectives in strategic market planning.

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