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Making the most of trade exhibitions / Gillian Cartwright.

By: Contributor(s): Material type: TextTextPublication details: Oxford : Butterworth Heinemann, 1995.Description: xii,219p.,[8]p. of plates : ill. (some col.) 24cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780750621427 pbk
  • 9780750621427 pbk
Subject(s): DDC classification:
  • 659.152
Summary: Aims to make it possible for all potential exhibitors - from the largest multi-national to the one-person operation trying to get a foothold in a specialized market - to use tried and tested principles of planning, running and following-up exhibitions for lasting advantage.
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"Reed Exhibition Companies (UK)" -- T.p.

Includes index.

Includes index.

Aims to make it possible for all potential exhibitors - from the largest multi-national to the one-person operation trying to get a foothold in a specialized market - to use tried and tested principles of planning, running and following-up exhibitions for lasting advantage.

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