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Case studies in marketing / edited by Anthony C. Cunningham, James J. Ward and Catherine KilBride.

Contributor(s): Material type: TextTextSeries: Irish studies in managementPublication details: Dublin : Oak Tree Press in association with the Graduate School of Business, University College Dublin, c1995.Description: xiii, 201 p. : ill., 1 map 24 cmISBN:
  • 9781860760136
  • 9781860760136
Subject(s): Summary: Includes eight case studies submitted to the Case Study Project, a case-writing competition organised by the Marketing Institute and the Irish Marketing Teachers Association. Included in the volume are cases on: Recyclights Inc., Fire House Technologies Ltd., Northern Ireland Tourist Board, North Clare LEADER Tourism Promotions, Mitsubishi Ireland, Monaghan Mushrooms, Rockers for Walkers by Cherokee (Boylans) and Moffett Engineering
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Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Donation 658.8009415 CAS (Browse shelf(Opens below)) Available J132166
General General ATU Dublin Road General Shelves 658.8009415 CAS (Browse shelf(Opens below)) Available J125978
General General ATU Dublin Road General Shelves 658.8009415 CAS (Browse shelf(Opens below)) Available 044008
General General ATU Dublin Road General Shelves 658.8009415 CAS (Browse shelf(Opens below)) Available 042462

"This book is the product of a competition sponsored by the Marketing Institute and run in association with the Irish Marketing Teachers' Association".

Includes bibliographical references

Includes eight case studies submitted to the Case Study Project, a case-writing competition organised by the Marketing Institute and the Irish Marketing Teachers Association. Included in the volume are cases on: Recyclights Inc., Fire House Technologies Ltd., Northern Ireland Tourist Board, North Clare LEADER Tourism Promotions, Mitsubishi Ireland, Monaghan Mushrooms, Rockers for Walkers by Cherokee (Boylans) and Moffett Engineering

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