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Marketing communications : principles and practice / Philip J. Kitchen.

By: Material type: TextTextPublication details: London : International Thomson Business, 1999.Description: ix, 534p. : ill. 25 cmISBN:
  • 9781861521965
  • 9781861521965
Subject(s): DDC classification:
  • 658.802
Summary: Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. The book draws on the opinions, views, expertise and understanding of a large number of contributors.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.802 (Browse shelf(Opens below)) Available 071008

Includes bibliographical references and index.

Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. The book draws on the opinions, views, expertise and understanding of a large number of contributors.

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