Amazon cover image
Image from Amazon.com

Marketing for hospitality and tourism Philip Kotler, John T. Bowen, James C. Makens [electronic book] /

By: Contributor(s): Material type: Computer fileComputer fileBoston ; London : Pearson ©2013Edition: Sixth, International editionDescription: 1 online resource (xxi, 682 pages) : illustrations, figures, tablesContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781292156163 (ebk)
Subject(s): Online resources: Abstract: Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments
List(s) this item appears in: KEYLINKS READING LISTS
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Notes Date due Barcode
eBooks eBooks ATU Electronic Resources eBook eBook (Browse shelf(Opens below)) Available 1-User eBook - click link above to access ebk214138

Includes bibliographical references and index

Restricted to GMIT Library patrons

Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments

eBook, Available via GMIT Library webpage

Subject to print download restrictions

There are no comments on this title.

to post a comment.
Share