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The design agenda : a guide to successful design management / Rachel Cooper and Mike Press

By: Contributor(s): Material type: TextTextPublication details: Chichester : John Wiley & Sons, 1995Description: 298p : ill, figs, tabs ; 24cmISBN:
  • 9780471941064
  • 9780471941064
Subject(s): DDC classification:
  • 658.5752
Summary: This introduction to design management and related topics highlights the importance of design at all levels of corporate activity in terms of economic, social and cultural aspects of society, both nationally and internationally, and illustrates ways in which to develop design strategies.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.5752 (Browse shelf(Opens below)) Available 043169

Includes bibliographical references and index.

This introduction to design management and related topics highlights the importance of design at all levels of corporate activity in terms of economic, social and cultural aspects of society, both nationally and internationally, and illustrates ways in which to develop design strategies.

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