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Basic marketing research / Gilbert A. Churchill, Jr.

By: Material type: TextTextSeries: Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1996.Edition: 3rd edDescription: xvii, 863 p. : col. ill., col. maps 27 cmISBN:
  • 9780030983672
  • 0030983673
Other title:
  • Marketing research
Subject(s): DDC classification:
  • 658.83
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.83 (Browse shelf(Opens below)) Available 064585

One "Statistics command summary" chart inserted.

Includes bibliographical references and index.

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