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Industrial marketing communications.

By: Material type: TextTextPublication details: London : Kogan Page, 1993.Description: xi,274pISBN:
  • 9780749408619 pbk
  • 9780749408619 pbk
Subject(s): Summary: Demonstrates how to make effective use of a variety of strategies and techniques for advertising, promotion and public relations. The author covers budgeting, media research, publicity organizations and the various types of marketing tools available.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.804 HAR (Browse shelf(Opens below)) Available 038409

Includes index.

Includes index

Demonstrates how to make effective use of a variety of strategies and techniques for advertising, promotion and public relations. The author covers budgeting, media research, publicity organizations and the various types of marketing tools available.

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