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Marketing strategy / Jim Blythe.

By: Material type: TextTextPublication details: London : McGraw-Hill Education, c2003.Description: xvii, 299 p. : ill. ; 25 cmISBN:
  • 9780077098421
  • 9780077098421
Subject(s): Summary: This text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position.
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Item type Current library Call number Status Date due Barcode
General General ATU Connemara General Shelves 658.802 BLY (Browse shelf(Opens below)) Available 081896

Includes bibliographical references and index.

This text works through the various stages in formulating and implementing strategy, beginning with an analysis of the firm's status, developing where the firm should be going, and concluding with an explanation of techniques for maintaining competitive position.

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