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Hospitality marketing / [by] Neil Wearne, revised by Alison J. Morrison

By: Contributor(s): Material type: TextTextPublication details: Oxford : Butterworth-Heinemann, 1996Description: xvi,321p : ill, figs ; 25cmISBN:
  • 9780750626880
  • 9780750626880
Subject(s): DDC classification:
  • 647.90688
Summary: This textbook is aimed at students of hospitality and at those in the industry who would like some more formal training. Areas covered include the marketing function, customer mix, local hotel strategies, advertising, pricing, and market research.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 647.90688 (Browse shelf(Opens below)) Available 063213

Includes bibliographical references and index.

This textbook is aimed at students of hospitality and at those in the industry who would like some more formal training. Areas covered include the marketing function, customer mix, local hotel strategies, advertising, pricing, and market research.

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