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Mediawriting : print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.

By: Contributor(s): Material type: TextTextPublisher: New York : Routledge, 2012Edition: Fourth editionDescription: xix, 380 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780415888035 pbk
  • 9780415888035 pbk
Subject(s):
Contents:
Preface: introduction to mediawriting -- Communication theory and news values -- Getting started: in the beginning is the lead -- Legal considerations in media writing -- Ethical decisions in writing and reporting -- Basics of writing and editing -- Basic news stories -- Interviewing: gathering information from people -- Research in communication -- Using quotations and sources in news stories -- Features: alternatives story types -- Preparing broadcast copy -- Reporting for radio and television -- Writing and reporting in the new New media -- Writing news releases -- Writing for organizational media -- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.
Summary: 'MediaWriting' is an introductory, hands-on textbook for students preparing to write in the current multimedia environment.
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Mayo General Shelves 808.066302 WHI (Browse shelf(Opens below)) Available J166245

Includes bibliographical references and index.

Preface: introduction to mediawriting -- Communication theory and news values -- Getting started: in the beginning is the lead -- Legal considerations in media writing -- Ethical decisions in writing and reporting -- Basics of writing and editing -- Basic news stories -- Interviewing: gathering information from people -- Research in communication -- Using quotations and sources in news stories -- Features: alternatives story types -- Preparing broadcast copy -- Reporting for radio and television -- Writing and reporting in the new New media -- Writing news releases -- Writing for organizational media -- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.

'MediaWriting' is an introductory, hands-on textbook for students preparing to write in the current multimedia environment.

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