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Principles of marketing : [electronic book] /

By: Contributor(s): Material type: TextTextCopyright date: Harlow, England : Pearson ©2013Edition: 15e, Global edition / Philip Kotler, Gary ArmstrongDescription: 1 online resource (716 pages) : illustrations (colour)Content type:
  • text
  • still image
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780273787853
Subject(s): Additional physical formats: Print version :: No titleOnline resources: Summary: Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework
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eBooks eBooks ATU Electronic Resources eBook eBook (Browse shelf(Opens below)) Available Multi-User eBook - click link above to access ebk150903

Includes bibliographical references and index.

Restricted to GMIT Library patrons

Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework

eBook, Available via GMIT Library webpage Available via GMIT Library webpage

Subject to print download restrictions

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