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Modern marketing. Frank Jefkins

By: Material type: TextTextSeries: M & E handbook seriesPublication details: London : M + E, 1993.Edition: 3rd edDescription: x,339pISBN:
  • 9780712108539 pbk
  • 9780712108539 pbk
Subject(s): Summary: Contains new sections on EC regulations, the rise of hypermarkets and the latest developments in the media field. It continues to look at marketing from a practical viewpoint and retains its international perspective. Aimed at LCCI, IoM, CAM and BTEC courses.
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Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.8 JEF (Browse shelf(Opens below)) Available 063868

Includes index.

Contains new sections on EC regulations, the rise of hypermarkets and the latest developments in the media field. It continues to look at marketing from a practical viewpoint and retains its international perspective. Aimed at LCCI, IoM, CAM and BTEC courses.

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