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The future of global business : a reader edited by Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen [electronic book] /

Contributor(s): Material type: Computer fileComputer fileCopyright date: New York ; London : Routledge, ©2011Description: 1 online resource (752 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • electronic resource
ISBN:
  • 9780203878132
Other title:
  • The future of international business
Subject(s): Online resources: Summary: In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils
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eBooks eBooks ATU Electronic Resources eBook eBook (Browse shelf(Opens below)) Available Multi-User eBook - click link above to access ebk143769

Includes bibliographical references and index

Restricted to GMIT Library patrons

In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils

eBook, Available via GMIT Library Webpage Available via GMIT Library webpage

Subject to print download restrictions

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