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Principles of services marketing / Adrian Palmer

By: Material type: TextTextPublication details: Maidenhead : McGraw-Hill Education, 2011Edition: 6th edDescription: xvii, 525 p. : ill. ; 25 cmISBN:
  • 9780077129514
  • 9780077129514
Subject(s): Summary: Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing. New for this edition.... Increased coverage of the customer experience. Highlights Web 2.0 for peer-to-peer interaction. More on social networking sites and mobile internet, focus on how the credit crunch impacts services marketing Emphasis on ecological issues and their implications for marketing services
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Holdings
Item type Current library Call number Status Date due Barcode
General General ATU Dublin Road General Shelves 658.802 PAL (Browse shelf(Opens below)) Available J151222
General General ATU Dublin Road General Shelves 658.802 PAL (Browse shelf(Opens below)) Available J151221

Previous ed.: 2008.

Includes bibliographical references and index

Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, Principles of Services Marketing offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing. New for this edition.... Increased coverage of the customer experience. Highlights Web 2.0 for peer-to-peer interaction. More on social networking sites and mobile internet, focus on how the credit crunch impacts services marketing Emphasis on ecological issues and their implications for marketing services

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