Counter strategies in global markets : [electronic book] / Olaf Ploetner

By: Material type: Computer fileComputer filePublisher: Basingstoke : Palgrave Macmillan, 2011Description: 1 online resource (xiii, 170 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9786613381590
Subject(s): Online resources: Summary: Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets
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Includes bibliographical references and index

Restricted to GMIT Library patrons

Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets

eBook, Available via GMIT Library webpage Available via GMIT Library webpage

Subject to print download restrictions

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