Amazon cover image
Image from Amazon.com

Marketing : an introduction / Gary Armstrong, Philip Kotler

By: Contributor(s): Material type: TextTextPublication details: Boston ; London : Pearson, 2013Edition: 11th ed., Global edDescription: 534 p. : ill. ; 28 cmISBN:
  • 9780273767183
  • 9780273767183
Subject(s): Abstract: This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy.
List(s) this item appears in: KEYLINKS READING LISTS
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 ARM (Browse shelf(Opens below)) Available J144405
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 ARM (Browse shelf(Opens below)) Available J144404
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 ARM (Browse shelf(Opens below)) Available J144403

Previous ed.: Boston, Mass.; London: Pearson, 2011.

Includes bibliographical references and index

This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy.

There are no comments on this title.

to post a comment.
Share