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Marketing : an introduction / Philip Kotler, Gary Armstrong

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. London : Prentice-Hall International, c1997Edition: 4th edDescription: xxix, 585, [115] p : col.ill ; 26 cmISBN:
  • 9780132631204
  • 9780132631204
Subject(s): Summary: Now in its 4th edition this textbook on marketing reflects the state of the art in theory and practice. It explores major new trends and provides lots of practical examples of marketing in action.
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Item type Current library Collection Call number Status Date due Barcode
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 KOT (Browse shelf(Opens below)) Available 044843
General General ATU Dublin Road General Shelves Check catalogue for eBook edition 658.8 KOT (Browse shelf(Opens below)) Available 061581
Browsing ATU Dublin Road shelves, Shelving location: General Shelves, Collection: Check catalogue for eBook edition Close shelf browser (Hides shelf browser)
658.8 KOT Principles of marketing / 658.8 KOT Principles of marketing / 658.8 KOT Principles of marketing / 658.8 KOT Marketing : an introduction / 658.8 KOT Marketing : an introduction / 658.8 KOT Principles of marketing / 658.8 KOT Principles of marketing /

"International edition".

Now in its 4th edition this textbook on marketing reflects the state of the art in theory and practice. It explores major new trends and provides lots of practical examples of marketing in action.

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