Retailing in Ireland : contemporary perspectives / edited by Edmund O'Callaghan and Don O'Riordan

Includes bibliographical references and index

This book addresses contemporary retail themes and issues within the following subjects: - Marketing and Branding - Spatiality - Technology - Strategy - Regulation - Economics. Provides an historical overview of the evolution of retailing in Ireland, its heritage brands and the emergence of modern shopping formats. Analyses the productivity and efficiency of Ireland's distribution model in comparison with international norms. Discusses the changing consumer trends and characteristics and analyses their impact on the retail offering. Presents an overview of the internationalisation of the Irish retail sector. Reviews the influence of regulation on retail development in Ireland. Explores the impact of technology on decision-making, including location optimisation, customer targeting and online retailing. Assesses the rise of collaborative independent retail networks and the role of community-based retailing in the future development of the sector. Written by a team of specialist lecturers from the Republic of Ireland and Northern Ireland. Written For: Students of retailing at undergraduate and postgraduate level Marketing students taking a specialist retail module