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Essentials of marketing communications / Chris Fill.

By: Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2011.Description: xxvii, 412 p. : col. ill. 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780273738442
Subject(s):
Partial contents:
Part 1: Introduction to marketing communications -- Part 2: Managing marketing communications -- Part 3: The marketing communications mix
Summary: This volume offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice.
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Formerly CIP. Uk

Includes bibliographical references and index.

Part 1: Introduction to marketing communications -- Part 2: Managing marketing communications -- Part 3: The marketing communications mix

This volume offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice.

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