Normal view MARC view

Entry Topical Term

Number of records used in: 21

001 - CONTROL NUMBER

  • control field: oca02095987

003 - CONTROL NUMBER IDENTIFIER

  • control field: DLC

005 - DATE AND TIME OF LATEST TRANSACTION

  • control field: 20170405171839.0

008 - FIXED-LENGTH DATA ELEMENTS

  • fixed length control field: 860211i| anannbab| |b ana |||

010 ## - LIBRARY OF CONGRESS CONTROL NUMBER

  • LC control number: sh 85038256

040 ## - CATALOGING SOURCE

  • Original cataloging agency: DLC
  • Transcribing agency: DLC
  • Modifying agency: DLC

053 ## - LC CLASSIFICATION NUMBER

  • Classification number element--single number or beginning number of span: HF5415.126

150 #0 - HEADING--TOPICAL TERM

  • Topical term or geographic name entry element: Direct marketing

450 #0 - SEE FROM TRACING--TOPICAL TERM

  • Topical term or geographic name entry element: Direct mail campaigns

550 #0 - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: g
  • Topical term or geographic name entry element: Mail-order business

550 #0 - SEE ALSO FROM TRACING--TOPICAL TERM

  • Control subfield: g
  • Topical term or geographic name entry element: Marketing

550 #0 - SEE ALSO FROM TRACING--TOPICAL TERM

  • Topical term or geographic name entry element: Advertising, Direct-mail

550 #0 - SEE ALSO FROM TRACING--TOPICAL TERM

  • Topical term or geographic name entry element: Direct selling

670 ## - SOURCE DATA FOUND

  • Source citation: UMI business vocab.
  • Information found: (Direct mail campaigns)

670 ## - SOURCE DATA FOUND

  • Source citation: Baker. Dict. of marketing and advertising
  • Information found: (Direct mail)

680 ## - PUBLIC GENERAL NOTE

  • Explanatory text: Here are entered works on a type of marketing which relies heavily on the use of direct mail and telemarketing, and which uses direct responses of potential customers to evaluate the consumer market.

902 ## -

  • : 140820