Experiential retailing : (Record no. 92351)

MARC details
000 -LEADER
fixed length control field 01879cam a22002651a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100524s2007 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781563673993
Qualifying information hardback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1563673991
Qualifying information hardback
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kim, Youn-Kyung
245 10 - TITLE STATEMENT
Title Experiential retailing :
Remainder of title concepts and strategies that sell /
Statement of responsibility, etc. Youn-Kyung Kim, Pauline Sullivan, Judith Cardona Forney
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Fairchild,
Date of publication, distribution, etc. [2007]
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 466 p. :
Other physical details ill. ;
Dimensions 29 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
520 ## - SUMMARY, ETC.
Summary, etc. Today's consumers demand more they seek an emotional experience from shopping, one that will allow them to express who they are. From the cool, hipster appeal of Target to the rock-n -roll nostalgia for sale at the Hard Rock Cafe, today's successful retailers are increasingly finding ways to provide that total consumer experience. Experiential Retailing is about understanding these recent consumer and retail trends. Taking an innovative and interdisciplinary approach, the authors move beyond the traditional model of product assortment. They examine the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, from the efficiency of dollar stores to the flurry of activity at an entertainment center. Anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, Experiential Retailing provides exciting new concepts for understanding this global phenomenon
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Retail trade
9 (RLIN) 12146
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Retail trade
General subdivision History
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumption (Economics)
9 (RLIN) 5302
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
9 (RLIN) 14899
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Forney, Judith Anne Cardona,
Dates associated with a name 1949-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sullivan, Pauline
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170103
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b11422968
b m
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 0
Cataloger's initials, CIN (RLIN) 100928
First Date, FD (RLIN) m
Local a
-- -
-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 28/09/2010 42.00     381.1 KIM G115340 05/04/2017 42.00 05/04/2017 General