Contemporary strategic marketing / (Record no. 55032)

MARC details
000 -LEADER
fixed length control field 02193nam a22003138a 4500
001 - CONTROL NUMBER
control field BDZ0005234254
003 - CONTROL NUMBER IDENTIFIER
control field StDuBDS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221119173840.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020705s2002 enk f 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780333981184 .
Terms of availability £50.00
Qualifying information hardback
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780333981184 .
Qualifying information hardback
040 ## - CATALOGING SOURCE
Original cataloging agency StDuBDS
Transcribing agency StDuBDS
Modifying agency StDuBDSZ
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Brennan, Ross.
245 10 - TITLE STATEMENT
Title Contemporary strategic marketing /
Statement of responsibility, etc. Ross Brennan, Paul Baines and Paul Garneau.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Basingstoke :
Name of publisher, distributor, etc. Palgrave Macmillan,
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent 320 p. ;
Dimensions 25 cm
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note What is strategic marketing? -- Understading consumer behaviour -- Organisational buying behaviour -- Understanding the competitive environment -- Understanding the macroenvironment -- Strategic marketing analysis -- Marketing strategy formulation -- Relationship marketing strategies -- e-Marketing strategies -- Marketing strategy for mass-mediated services -- Analysing strategic management case studies -- British Telecommuications plc 'A': the strategic dilemma -- British Telecommuications plc 'B': tomorrow the world? -- Competition in the UK ice ream market -- Fulham FC: strategic marketing for football clubs -- Regaining the international market for British beef -- GlaxoSmithKline in South Africa -- Sould UPS purchase the shuttle? -- News corporation in the British newspaper market -- A tale of two wine brands -- BriCol Engineering Ltd -- Crisis in the European airline industry -- Interntionalising the Chartered Institute of Marketing -- Marketing Australia to the world -- Trouble with the CPC100
520 8# - SUMMARY, ETC.
Summary, etc. Combining text, case studies, readings and a comprehensive lecturers' website, this modern book on strategic marketing uses non-American based case studies from Africa and Europe to encourage the student to engage with the debate itself and not just the marketing theory.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning
9 (RLIN) 13202
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
9 (RLIN) 9572
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business and Management.
Source of heading or term ukslc
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales & marketing
Source of heading or term thema
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baines, Paul.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Garneau, Paul.
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 170103
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10955161
b m
c -
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 1
Cataloger's initials, CIN (RLIN) 021120
First Date, FD (RLIN) m
Local a
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-- 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 17/09/2004 34.51 19 12 658.802 BRE J127997 05/04/2017 34.51 05/04/2017 General
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 09/11/2004 78.62 4 1 658.802 BRE J120023 05/04/2017 78.62 05/04/2017 General