Product analytics : (Record no. 346303)

MARC details
000 -LEADER
fixed length control field 01349aam a2200289 i 4500
003 - CONTROL NUMBER IDENTIFIER
control field IE-LyATU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230126124633.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field a|||||r|||| 001 0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230126t2021 xxk |||| |||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780135258521
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency IE-LyATU
Language of cataloging eng
Modifying agency IE-LyATU
Description conventions rda
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Rodrigues, Joanne
Relator term author
245 10 - TITLE STATEMENT
Title Product analytics :
Remainder of title applied data science techniques for actionable consumer insights /
Statement of responsibility, etc. Joanne Rodrigues
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer Addison-Wesley
Date of production, publication, distribution, manufacture, or copyright notice ©2021
300 ## - PHYSICAL DESCRIPTION
Extent xxii,417 pages :
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographic references and index
520 ## - SUMMARY, ETC.
Summary, etc. This guide shows how to combine data science with social science to gain unprecedented insight into customer behaviour, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you don't
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business enterprises
General subdivision data processing
9 (RLIN) 4172
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
-- Data processing
9 (RLIN) 9575
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behaviour
9 (RLIN) 14899
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Cataloger's initials, CIN (RLIN) PCM-GY
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
Not Withdrawn Not Lost Dewey Decimal Classification Not Damaged Available for Loan ATU Dublin Road ATU Dublin Road General Shelves 24/01/2023 1 35.16   658.8342 ROD J156049 24/01/2023 42.83 24/01/2023 General