Crafting and executing strategy : the quest for competitive advantage ; concepts and cases /

Thompson, Arthur A., 1940-

Crafting and executing strategy : the quest for competitive advantage ; concepts and cases / Arthur A. Thompson Jr., A.J. Strickland III, John E. Gamble - 17th ed. - Boston ; London : McGraw-Hill/Irwin, [2010] - 1 v. (various pagings) : ill., figs., tabs. ; 26 cm

Includes bibliographical references and index

Part 1: Section A: Introduction and overview -- Section B: Core concepts and analytical tools -- Section C: Crafting a strategy -- Section D: Executing the strategy -- Part 2: Section A: Crafting and executing strategy in single-business companies -- Section B: Crafting and executing strategy in diversified companies -- Section C: Implementing and executing strategy -- Section D: Strategy, ethics and social responsibility

Presenting the most recent developments in research and strategy, this text applies these theories and illustrates their implementation in business cases.

9780070182608 £45.99


Strategic planning
Strategic planning--Case studies
Business planning.
Strategic planning--United States--Case studies
Business planning--United States--Case studies
Business and Management.
Business strategy
Business competition