Crafting and executing strategy : the quest for competitive advantage : concepts and cases /

Thompson, Arthur A., 1940-

Crafting and executing strategy : the quest for competitive advantage : concepts and cases / Arthur A. Thompson, Jr., A.J. Strickland III, John E. Gamble - 15th international ed. - Boston ; London : McGraw-Hill/Irwin, [2007] - 1 v. (various pagings) : ill., maps ; 27 cm

Includes bibliographical references and indexes

This text is renowned for its strong cases, and comprehensive reading. This edition features an entirely new case lineup covering high profile companies, globally competitive industries, entrepreneurial businesses, and public companies.

9780071107570 . 9780071107570 . £40.99

2006011853


Strategic planning
Strategic planning--Case studies
Business and Management.
Business strategy