Smarter selling : next generation sales strategies to meet your buyer's needs every time /

Dugdale, Keith.

Smarter selling : next generation sales strategies to meet your buyer's needs every time / Keith Dugdale and David Lambert. - Harlow : Financial Times Prentice Hall, 2007. - xx, 234 p. : ill. 24 cm

Includes index.

Includes index

Introduction -- I owe U - next generation sales strategies -- How other people really see you -- Understanding and changing your relationships -- Understanding and adapting to buyers -- Building rapport and trust - the I owe U approach -- uncovering real needs -- Moving to a higher level -- Cementing credibility and trust -- Presenting your ideas for positive impact -- Getting smarter - putting I owe U to work -- Summary of key messages

Learn what works and what doesn't work in selling today. The authors illustrate how to meet buyer's needs and increase sales numbers.

9780273712466 £14.99 9780273712466


Customer relations
Selling
Business and Management.
Sales & marketing management
Sales & marketing