Strategic issues in international retailing /

Strategic issues in international retailing / edited by John Dawson, Roy Larke and Masao Mukoyama - London : Routledge, [2004] - xii, 218 p. : ill, figs., tabs. ; 24 cm

Includes bibliographical references and index

The increase in international activity by retailers -- Retail internationalization as a process -- Building an international retail strategy -- Inditex-Zara: re-writing the rules in apparel retailing -- Carrefour; being aware of the domestic market! -- The Boots Group PLC: rethinking the formula -- Royal Ahold: multinational, multi-channel, multi-format food provider -- Tesco: transferring marketing success factors internationally -- The international transfer of key success factors

As retailers become more international, the existing concepts and theories of international business fit uneasily with international retailing. Exploring key concepts in international retailing through in-depth studies of several retailers, this text provides accessible material for students at every level.

9780415343701 . 9780415343701 . £75.00


Retail trade
International trade
Strategic planning.
International business
Sales & marketing
Retail & wholesale industries
Business & Management