Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler. - 11th ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - 1 v. (various pagings) : col. ill., col. facsims. 26 cm - Prentice Hall marketing .

Includes bibliographical references and index.

This classic text, a world-wide best seller, highlights the most recent trends and developments in global marketing. It emphasises the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium

9780130497154 No price 9780130497154


Marketing--Management
Marketing.
Business and Management.
Sales & marketing management