Global marketing management : a European perspective /

Keegan, Warren J. 1936,

Global marketing management : a European perspective / Warren J. Keegan, Bodo B. Schlegelmilch - Essex : Pearson Education Limited, 2001 - xvi, 610 p.; 25 cm

Includes bibliographical references and index.

9780138418267 9780138418267 £29.99


Export marketing--Management--Europe
Export marketing--Management--Europe--Case studies
Export marketing--Management
Business and Management.
Business & Management
Sales & marketing