Marketing management and information technology.

Fletcher, Keith, 1948-

Marketing management and information technology. [by] Keith Fletcher - Prentice-Hall International, 1990. - xii,364p.

Cover title:Marketing management & information technology.

Includes bibliographical references and index.

9780135565070 pbk £15.95 9780135565070 pbk


Marketing research
Marketing--Management
Information technology--Marketing--Management
Sales & marketing management