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Services marketing : text and readings /

Services marketing : text and readings / edited by David Carson and Audrey Gilmore. - Dublin : Mercury Publications, c1996. - xv,277p. : ill. 25cm

Includes bibliographical references.

ISBN: 9780952359708 pbk No price 9780952359708 pbk

Subjects--Topical Terms:
Customer services.
Service industries--Marketing
Sales & marketing

Dewey Class. No.: 658.802 CAR

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