Sustainable marketing : managerial-ecological issues /

Fuller, Donald A

Sustainable marketing : managerial-ecological issues / Donald A. Fuller - Thousand Oaks, Calif ; London : Sage Publications, 1999 - xi, 395 p. : ill. ; 24 cm

Includes bibliographical references and index

0761912185 9780761912187 acid-free paper


Green marketing
Consumption (Economics)--Environmental aspects
Sales & marketing
Applied ecology