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The marketing of services /

Cowell, Donald W

The marketing of services / Donald W. Cowell - London : Heinemann on behalf of the Institute of Marketing and The CAM Foundation, 1984 - xii,340p : ill ; 24cm

Includes index.

ISBN: 9780434902637 pbk 9780434902637 pbk £12.95

Subjects--Topical Terms:
Service industries--Management
Marketing
Professions--Marketing
Service industries--Marketing
Hospitality & service industries

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