The winner effect : the science of success and how to use it /

Robertson, Ian H.

The winner effect : the science of success and how to use it / Ian Robertson. - Bloomsbury, - xi, 306 pages : illustrations ; 20 cm

Includes bibliographical references and index.

Success changes the chemistry of the brain, making you more focused, smarter, more confident and more aggressive. The effect is as strong as any drug. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive. By understanding what the mental and physical changes are that take place in the brain of a 'winner', how they happen, and why they affect some people more than others.

9781408831656


Success.--Psychological aspects
Psychology--Success