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Witt, Stephen F.

The Management of International Tourism (RLE Tourism) : [electronic book] / Stephen F. Witt, Michael Z. Brooke, and Peter J. Buckley - Second edition - 1 online resource (225 pages) : charts ; - Routledge Library Editions: Tourism . - Routledge Library Editions: Tourism .

Includes bibliographic references and index

Restricted to GMIT Library patrons

This book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism. The subject coverage of the book is wide-ranging: the authors examine the following issues: the impact of environmental issues on tourism management tourism demand and forecasting the key methods of operation of companies within the industry the functional areas of marketing, finance, organization and staffing research and innovation corporate strategy


eBook,
Available via GMIT Library webpage


Subject to print download restrictions

ISBN: 9781135083182

Subjects--Topical Terms:
Tourism--Management
Tourism