Crafting and executing strategy : the quest for competitive advantage : concepts and cases ;

Thompson, Arthur

Crafting and executing strategy : the quest for competitive advantage : concepts and cases ; Arthur Thompson, Margaret A. Peteraf, John Gamble and A. J. Strickland - Twenty second edition - xlviii, 370 pages, (c1 - c414 cases) : charts ; 26 cm

Includes bibliographic references and index

This 22nd Edition continues its tradition of being a pre eminently teachable text because of its mainstream content and balanced coverage of what every student needs to know about the managerial tasks of crafting and executing strategy because the presentation of the material is engaging and clearly written

9781260075106


Strategic planning
Strategic planning--Case studies