Digital business and e-commerce management : strategy, implementation and practice /

Chaffey, Dave, 1963-

Digital business and e-commerce management : strategy, implementation and practice / Dave Chaffey - 6th edition - xxxi, 680 pages : illustrations ; 27 cm

Includes bibliographic references and index

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

9780273786542


e-Commerce.--Management
Electronic commerce.
Business enterprises--Computer networks
Business and Management.
Business mathematics & systems
E-commerce: business aspects
Management & management techniques